About GENOYA™
One Protein. Full Transparency.
The single-protein principle is the foundation of everything GENOYA™ makes. Every formula contains
one primary animal protein — traceable, named meat — with no filler proteins, no chicken, and no
animal by-products.
For pets with food sensitivities, intolerances, or allergies — especially chicken sensitivity,
which is extremely common — GENOYA™ provides a reliable, transparent option.
Our Mission
GENOYA™ exists to raise the standard of pet nutrition globally. We believe that premium pet food should
mean exactly what it says — premium ingredients, honest labelling, and science-backed formulations.
Our mission is to provide pets worldwide with complete, balanced nutrition derived from a single, named
protein source, without compromise.
We operate exclusively in the B2B channel — working with national importers, regional distributors, and
OEM partners — to ensure GENOYA™ reaches the right shelves, in the right markets, through the right partners.
Core Values
- Transparency — every ingredient is named; "lamb" not "meat meal"
- Scientific Integrity — AAFCO and FEDIAF as a floor, not a ceiling
- No Compromise — chicken, by-products, and grains are absolutely excluded
- Global Reach, Local Partnership — regulatory documentation and logistics support worldwide
Leadership Philosophy
- One protein source per formula — full traceability
- Functional ingredients with scientific rationale (salmon oil, yucca, probiotics)
- Life-stage specific nutrition (puppy/kitten, adult, sterilised)
- No filler proteins — tapioca and potato flour are energy sources only
- Complete without supplementation
Nutritional Compliance
All GENOYA™ products are formulated to be nutritionally complete and balanced, meeting AAFCO Dog Food
Nutrient Profiles and FEDIAF Nutritional Guidelines for all applicable life stages. No supplementation required.
Company
Founder: Michael Burak Besneli
Export entity: Shenzhen GoGo Biotechnology Company Limited
Registered: Qianhai Shenzhen–Hong Kong Cooperation Zone, Shenzhen, Guangdong, China
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